group war, group purchase industry numerous casualties, the industry generally believe that the group purchase industry will no longer have the courage to sink. Don’t want to, O2O concept suddenly rise, buy also seize the opportunity to help the straw. Literally, O2O is simply for group buying. But the group purchase occasion O2O corner overtaking, the smooth promotion of
buy behind the glitz
After the age of
, depression is always going on and on again. Think of the original, group buying industry how beautiful scenery, its simple, fast, rough and effective product model, so many entrepreneurs crazy. The same cake, many people want to eat, starved to death will be more. Thousand regiments war to now, the remaining also handle, the United States regiment, glutinous rice, reviews, Wo Wo Group. For the time being the same echelon, but there are still differences. After the war, Montreal bones, bloody lessons ah.
in Yu Tuo view, the more simple, rough and effective business model, the higher the access threshold. Let’s see, who doesn’t want to do something simple?. Entrepreneurs want to do, giant more want to do. The simpler the product, the more you need to invest in human and financial resources. In this case, the tycoon knows how to use capital and manpower to replicate simple, crude and effective products.
flashy behind, seemingly group buying industry to break the dish. In fact, behind the silence, are the various sites in the hard work of internal organs. Several websites are like a new round of price wars. The U.S. group released 1 yuan to see the movie said, glutinous rice is more direct, 10 Fen movies, lashou atmosphere is more direct, please users free movies also lose money.
compared to previous years crazy money burn, buy the industry’s burn, more targeted. At least, the group is still there, maybe it will upgrade. No matter how simple the business model is, demand is strong and diversified. Early group buying sites were like information intermediaries, buying and selling information. Now, buy site want to stand firm, there are many things to do.
mining iceberg experience is king
users are always moving, the user’s travel needs may change anytime, anywhere, in the buy site APP will be able to reflect this point. Or it can be said that group buying is the predecessor of O2O concept, O2O covers more extensive information, and O2O needs to be moved. Now, the group buying industry has gone through the initial era of information intermediary, more to lure users to move to the mobile terminal, so that they are in a favorable position. When our weekend leisure, like a store delicacy, we will first buy a group purchase group purchase securities in APP, traditional thrifty.
I’m sure many of my friends will experience this situation, especially the need to go shopping with friends and eat and drink. At this point, there will be a problem, too many people at the same time brush APP, APP end user experience can also keep good? For example, we are in a gourmet shop waiting for dinner, see group >