a few years ago, when buying a computer, many brands have complimentary coupons at Dangdang, Dangdang is a smash hit, various television commercials also can see its shadow, time flies, time flies, Chen Beijing Sales Department recently dangdang.com Information Technology Co. Ltd. business director because of the occupation of the company sales rebate gift card more than 1500 yuan, was sentenced to 8 years, and in the middle, Dangdang encountered ups and downs in the minority, look at Dangdang listed for many years, in this expansive e-commerce way why go so hard when
values execution and ignores market
should be listed in the beginning, we strictly control the execution, planning for the arrangement of his strict, while Yu Yuhe Li Guoqing’s husband and partner in the electric business is also a minority, such collocation in the execution of the firm with other enterprises incomparable advantages, but the 77 game card owners think that the execution of this thing is a double-edged sword, think of the original apple, Jobs could not bring to power in the early stage of Apple’s earnings, because the executive power is too concentrated due to loss is obviously, so Dangdang is so small, is to say too much execution, but just like to say a big feudal government, such execution will be have some problems. Already said Dangdang focuses on the construction of executive force, in the next few years, Dangdang from the practice point of view, Dangdang ignored the development of the market, after all, the development of the book market is limited, from the opening action can be seen, in the Jingdong, Amazon wantonly open business platform at the same time, Dangdang has late one step, this can be seen as executive power while ignoring market behavior today is very terrible, if in the market in hindsight, that is tantamount to suicide.
e-commerce funds demand large, Dangdang missed two rounds of financing
2007, 2008 is a year of Jingdong began to rise, and this Dangdang because of various reasons missed the two rounds of financing have a great relationship, e-commerce is the demand for money was great, in the initial stage for their own shops operating late publicity to the construction of the logistics, every link is a burn link. Dangdang missed two rounds of financing, it is inevitable to rival the two chance, it seems to be on the battlefield, had a chance to destroy the enemy but two times to let the enemy escape, the battlefield of e-commerce is a shift in the battlefield, Dangdang missed two rounds of financing, which led to the subsequent development of frustration. In fact, Dangdang missed two rounds of financing is also related to the execution of Dangdang value on family business or, at all times and in all countries the family controlled enterprises, for this kind of important decision error rate is much higher than that of other enterprises, even some start-ups are less than one, plus Chinese this self-sufficient culture, Dangdang development there must be restricted, and missed two rounds of financing is to let this one disaster after another.
Dangdang business messy, trifles