is currently the mainstream website ideological content is king, is said to be successful website content is very important, so many people have a lot of time in the preparation of content, perhaps on other types of site is appropriate, but when I run medical portal, there was a serious the problem, then how the original article final included the amount is low, only up to 30%
for this grim reality, let me on the medical website content construction above have great doubts, because when his faith was suddenly shattered, which often is very painful, but I did not fall in pain, but as a warning for the future, like completely clear the original hundred test of sorts the operation of the site rules in this medical portal so I started with broken halberds defeat reason, a careful analysis of this website, and finally found the crux of the problem, that is the structure of this site is too complex, the directory layer to four layers above, also is the customer need to click four or five times to find what you want, then I of the web site structure is a new design, more simple, that soon reached a collection of nearly 100%, visible For a website, the structure is also very important! Here is my experience to share with you!
experience a: structure for the emperor, the content is king
visible with respect to the content, the structure is more important, so in the construction site, to do the optimization of the site structure, more simple structure, more will be search engine to take care of, which is why many single page Taobao customers often optimization to the first page of the site directory, most can not be more than three, as long as we see the NetEase portal will know, just click to find content three times, compared with a portal for do the three layer directory structure, and for our industry portal for more to optimize the structure of our
directory!In addition to our
medical portals, don’t make it very comprehensive, this requires a very large team to run, if an individual station or some hospital website, as long as do some college station is enough, it can effectively improve the website optimization effect, and can also help the website the core content of construction! To get good rankings and
experience two: do not do within the chain, are
many people have such a misunderstanding, that each article will have a lot of internal chain, with links to the next article, with links to the home page, there are links to the channel page, even more so in the chain, looks is helpful to the spider crawling, let the spider the spider connected, but inside the chain if each article has so many words, so the spider is not so much time to accompany you to a web site to play, finally don’t even want to come, so do the chain optimization to the most simple, the emergence of a chain, of course, can not prevent dead end pages 404 no