with the upsurge of website construction, many enterprises have set up websites. But when the website is built, does it mean that the customer will send it to us? The answer is no. The "sea", to talent shows itself during the competition, let the customer love you, is never easy. Only fully grasp the needs of customers, in detail to do enough effort to retain potential customers, let customers love you.
1, home page: let customers fall in love with you at first sight
a successful business often starts with the first meeting with a client. Dress, hair, expression, voice…… Every detail will affect the customer’s judgment on you. The first page of the website is the first impression you give to the customer. The color, format, navigation, and even the speed at which the site is opened determine the customer’s impression of the business.
2, website column: with customers to find "common topic" to let customers have a good impression, it is necessary to find a common topic with customers. The planning of the website column should be set around the customer’s needs, so that customers should be interested, and never take the enterprise as the center. First of all, the column name should be clear and easy to understand. Some companies like to give the column some unique names, creative is good, but do not "wind and horses, cattle and horses," and have a negative effect. Secondly, the column structure should be hierarchical, it is best not to exceed three layers. Finally, the position of the navigation bar should be obvious and unified. It seems the simplest, but many websites do not. The client clicked into a column, but could not find the navigation to the previous page, and had to close the window and leave.
3, website content: let customers convincing "charm source", stereotyped web content is unable to impress customers, to let customers further interest, it is necessary to carefully package the content of the website. Try to introduce companies and products in a way that you can talk to your friends. The presentation of the website should be as plain and lively as possible, avoiding boring and even obscure.
4, interactive communication: learn to listen to the voice of customers, let customers fall in love with you, not only rely on charm to conquer customers, but also to understand and understand. Eliminate customer concerns, customers fall in love with you is not far away. The biggest difference between websites and newspapers, television and other traditional media lies in its interactivity. Customers can not only see the introduction of products and services, but also communicate directly with the enterprise.
5, thoughtfulness: customer follow-up and maintenance of most enterprise website browse without conversion to the final sales to customers through the bottleneck of your products and services, and communicate with the enterprise, but there is no right decision, but became dormant customers". The website should use the customers to leave the Email information regularly sent to customers the latest products and services, or to send holiday greetings in the holidays, even when the customer login again, record the customer’s browsing habits, let the customer feel warm. The site should also be "people-oriented," for every web site you’ve ever visited