| Zhu Yi
on Saturday the Henan mobile Internet Summit and the micro force, Kang Sheng president, micro community leaders Chen Liang is talking about some development of the micro community, and how to help the traditional community to enter the mobile internet.
1, Kang Kang team explore development, independent app promotion is too difficult, through the micro community can reduce user acquisition costs
in the micro community before, Kang Sheng Discuz! Team has been trying to launch Discuz mobile phone version! And handheld forum, found in the exploration process, relying on their natural resources according to the service mode not stereotypes, the most important reason is the promotion of APP too difficult, the cost is too high.
in the PC era, 20% of users are loyal users of the community, 80% of users will access to the community through the search engine of PC community user acquisition costs and models are relatively mature; and in the mobile Internet era, the 28 principle upside down, only 20% of users are willing to download APP alone in the community, and also faces the problem of the opening rate, active rate, 80% of users concentrated in a few APP products.
The launch of the
micro community is helping users focus on 80% of users. Currently, the micro community docking WeChat public platform and mobile phone QQ, also means that there is the largest pool of user resources. And the use of micro communities, experience is very convenient, users need not register, through QQ and WeChat can immediately use.
, that is to say, whether the traditional community to transform the mobile Internet, or traditional entrepreneurs to enter the mobile Internet, micro community business means to lower the threshold and user access cost.
2, mobile Internet start-ups, should avoid marketing flagship service card, and small and beautiful cause
now micro community has opened applications, then after the micro community, how should entrepreneurs do? Chen Liang believes that playing cards and O2O is currently two good development model.
advertising is a realization of the most superficial way of profit, and marketing will destroy the user experience, is the major platform to crack down on, and only really do a good job of user services, do the essence is the most important. From the service to start, rather than start marketing; marketing is harassing users; services are to consolidate the user, to provide users with services to create value for users; this is the WeChat platform has been advocated values. The more services offered, the better opportunities for making money.
to do a good job of service, do a solid, solid, mode to take the place plus the best vertical, rather than bigger and all, small and beautiful. Do not do the national community, even if the nature of the country should do vertical areas, not greedy. The traditional community leaders and entrepreneurs play guerrilla warfare, not positional warfare, and choose a small enough position to defend themselves, and also to be certain