as a team of technology, marketing customer service is its weak link. Usually I received a number of formal business agent telephone, this is also not doing very well.
, for example, a good marketing staff should let customers realize what they need, usually a customer wants to do a website or a website for some kind of need. But it seems that few customers can really find out what the value of the site is and what impact the site will have on them. This is what they say most of the sentence is: " simple, generous, multi function " however, if you do so according to this standard, it will make technology confused. Here you need marketing staff to guide customers to find their own accurate needs.
now, all companies will be new marketing personnel training marketing. This training is generally based on marketing skills based training. And this so-called marketing skills have been used by thousands of customers before. If the lack of real content, this technique will make people feel empty, there is no practical significance. And usually the marketing people will say, "you can try," Oh, my God, did your client become a rat?
try this sentence, how can you appear in a marketing of the population, in marketing, you should be a friend of the customer, really think for him, responsible for him. This idea only needs empathy to understand his importance. When you’re making an investment, do you listen to someone who’s not sure of yourself?
do have faith in yourself, I think in addition to the general marketing personnel, all the companies are training "etiquette norms", "marketing techniques", also need to study the market demand and technology understanding.
‘s research on market demand can really communicate with customers and make constructive suggestions when communicating with customers. Let the client feel that you know exactly where his industry is.
‘s understanding of technology, when communicating with customers, can be technically recommended. Many customers will encounter problems, no matter what the customer requirements, he will agree, although this will increase your next project this possibility, but if the technology can not be achieved, this loss is not only a project, but a kind of trust. A certain technical knowledge, can do, of course, to promise, uncertain or impossible to do, do not give a clear answer, and technical communication after treatment.
in general, what we need to do in marketing is to build a trust relationship so that customers can really feel that you are a trusted friend. Of course, to build up this trust relationship, you must think for him first and think in his perspective. Chinese people always say "no justice in the sale of ", even with the team now; strength is unable to achieve the customer’s needs, as long as the customer to trust you, you feel trusted, with cooperation is still a long way to go.