website profit is very sensitive topic, if the website can not be profitable, the survival of the site is a big problem. Although the "profit" is more snobbish, but in the face of "life and death" survival problems, profitability has become a problem to be considered. Your website is profitable, this is the concern of many webmaster, after all, the work is to support themselves, to feed themselves, you must earn money. How profit, this is the problem that each stationmaster thinks most.
SNS for social networking sites, has been facing "praised the embarrassing situation, the website is very popular, but the website profit pattern is not clear. The industry has also repeatedly expressed concern about the profitability of social networking websites "what is on the website under the SNS station SNS? Admin5.com" SNS news web sites involved in the happy net send birthday gifts fees 2 yuan, now SNS finally opened a new chapter, started to set foot in fees, but the object this charge is the user, is not so optimistic
users are the root of the web, bringing traffic to the site and indirectly generating revenue. However, if traffic is not well converted into revenue, it will be difficult to maintain the normal operation of the site. The SNS website has been affected by this confusion, how to convert traffic revenue? Now, SNS site began charging, but this is the face of the user, will inevitably bring a big sigh of sound, the user can accept this way?
although the profitability of social networking sites is difficult, the website urgently needs to open up new profit models that can be understood, but it is not wise to regard users as "operations". Throughout the world there is no website, the website is to charge users, users are welcome to wait, how to charge users? To charge users, will cause the user antipathy, if things go on like this, will lose more users. In addition to charging users, how can a social networking site make a profit?
1 advertising revenue
any website, advertising revenue is an important source, but also the key to the profitability of the site. Advertising is less visible on the SNS website. It may be that users are more exclusive of advertising. In the campus network, also is the present Renren, the homepage advertisement is very few, besides the McDonald’s, the search net, the Orion potato chip advertisement, has not seen other advertisement. Although this model, users prefer, but the profitability of the site is more difficult. As a large number of social networking sites, advertising should be satisfied with the advertising platform is, I do not know if social networks can not afford to figure, or how?. Personally, it is accepted that a proper amount of advertising is added to the user, rather than charging the user.
2 increases placement advertising.
many social networking sites have some small games, why not in the game itself plant site advertising? Had an article, wrote that social networking sites can be applied Product placement, such as happy farm harvest of potatoes and potato.