the so-called summary, in fact, still sort out the previous work experience, and for a long time did not involve this type of content. Some time ago I also had the opportunity to attend the training course of the tears class teachers, and more to harvest and grow. Specifically those harvest and growth, is no longer here guessing, following one by one
1, user operating
This is the most
users operating at the part of class teacher, to say the reason, it must be the original mop.com network product operation director, product director of cool music, cool fan running current director.
The user must master the communication operation of
users in the process of operation, is currently the most popular way of communication, I understood as communication tools is the QQ group and WeChat group, which can precipitate more loyal customers for us, as we continue to create value, the value of how much, see you how to use the. In addition it is about user operation ideas, need to pay attention to these links, like website, webmaster and alliance, VIP and super users, and new users and users of each type of diving, their operation mode difference and common points, our primary task is to use a good moderator and alliance, while launching VIP and the super user is more important.
2, active operation
operations as an important way of marketing is an integral part of the activities of the operation is subdivided into online links and offline landing. The online operating activities, mainly to do undertake large, medium and small planning activities, large-scale activities especially at the end of activity is very important, but the medium cycle in general -2 2 months, during this period of each stage and each link must monitor and implement one by one, to the ultimate goal of preserving effect card. Small activities are more frequent, not just to accumulate users and active users, but also to accumulate experience for medium and large events.
and offline activities, the emphasis is to do the operation and moderators alliance operation, usually more emphasis on moderator and Alliance Party, more abstract and absorb their resources, including the creative ideas, but also contains the connections.
3, new media operations,
With the rapid development of
network, the new media has become one of the most important marketing methods. New media operations such as WeChat, micro-blog, post bar, QQ space and so on. WeChat business focus is WeChat public account (subscription number and service number), it is worth reminding that the use of friends circle is the focus of attention. And stick the operation of words, can apply for the owner, can also cooperate with the lord.
QQ space, it is necessary to consider whether the target audience is coincident or not.
need to remind and concern: attention analysis, attention to the purpose of the analysis is only for the portrait orientation for different groups of people, but how the portrait is essential, talk about personal experiences and ideas.