a recent industry news there is Xie turnover together network, which can be called the Internet Chinese "veteran" Xie Wen previously served as the office network, OurGame, internet lab, hexun.com served as general manager of CEO and Yahoo China, but each time to retire and go to good times don’t last long, in the end, 8 months ago. Xie Wen co founded the network together and served as CEO, now once again had to leave, perhaps the majority of entrepreneurs can give some valuable lessons.
perhaps, this is not related to the current economic crisis, because the economic crisis, VC days are not too good, in the "cash is king" concept, VC’s pocketbook must be more tightly than usual. Because VC funds can not be put in place, enterprises will inevitably have the shortage of funds, but this must not be the biggest difficulty for the enterprise. The issue of funding seems to be a crucial factor in the departure from the reference mentioned by xie.
Xie Wen said that 1/3 of the funds are not in place, the implication with net capital shortage risk must exist. But VC’s parsimony is a universal phenomenon, not just a web. Most of the SNS site has not been able to make money, there are many video sites are in a loss, and in the short term these sites still difficult to finance, to solve the problem of capital chain can only rely on the enterprise itself.
financial difficulties are not an excuse, and entrepreneurial enterprises should increase their input output ratio through their own digestion costs. I remember the last time I saw the IT Longmen array, the popular CEO cited examples of how to reduce the cost of the P2P platform using technology. In fact, they mentioned in some chat with my friends in the industry, and the popularity of total spending a month, including combined promotion, bandwidth, staff wages all expenses less than 3 million; but a month income is about one million and the number is increasing. 10 times the cost savings, which in the current video industry is no wonder. Obviously, entrepreneurs should adopt different methods to save costs, create profits, and achieve the highest benefit with the least cost, rather than relying solely on the money bag of investors.
back for Xie Wen, Wen Xie strategic issues mentioned above, there must be innovation can not simply copy is not only the current, in fact, in entrepreneurial enterprises just need fast track and simple copy, happy like SNS network, zhanzuo, and Sina’s SNS platform and so on, through the industry reference the operation experience and the rapid rise of competitors. Through copy, plus a certain degree of innovation, can quickly accumulate popularity, reduce the risk of self opening business. In contrast, the network is basically no special features, and this seems to be somewhat incompatible with the idea of teacher Xie Wen.
from the business level, the network is basically no special features, it is difficult to attract users. On the contrary, many enterprises have taken the economic crisis as an opportunity to develop new businesses. For example, Sina has launched SNS as a strategic supplement to communities, blogs and portals. Of course, you might say that sina is strong