previously, Podcast could help users get news in other activities. Mendiola and colleagues initially thought that they can use text to speech conversion technology to realize the similar function. But the problem, he found, is that listening to text over 15 seconds is intolerable".
, such as super ego products, which help you with your work and make you better off your job, are beyond your instinctive needs. The real good product is the satisfaction of the person’s needs.
therefore, SoThree’s founders decided to adopt a different approach, that is, to hire voice actors to read the news. This gave birth to the company’s first application, Umano. Last October, the company launched Umano’s iPhone application, which was launched earlier this year in Android.
the domestic light blog father summed up the little experience of failure, recognition of the "pops" transformation is to explore more opportunities in the mobile Internet, and from the ID and superego are analyzed, including little bean products including the opportunity in the mobile Internet era.
"pops" has been launched for more than five months, there is little published for nearly two years, they are launched by Xu Zhaojun, today’s fate is different.
The biggest problem with the
in the article, Xu Zhaojun believes that mobile Internet despite the opportunities, but also full of challenges, he said: "
, by offering a different way of news consumption on the smartphone platform, the SoThree team believes will eventually help publishers improve user participation
pops is a product ID. Now, if I remember what’s wrong with it, the root cause is that "light blogging" is a product of superego.
Umano uses algorithms and editorial recommendations to provide users with important news every day. The dubbing crew then recorded the news. Umano offers many types of news. Mendiola said that the application of outburst "after analyzing and thinking about the content, the relative news can over a longer period of time by the user attention.
mobile Internet has no miracle. Our startup might be four or five years, or even seven or eight years before the next great company.
technology news Beijing time on July 13th morning news, U.S. venture company SoThree has launched a new Umano application, can read out the content of the application, the user in the car or fitness can also learn the news. The company received about $1 million in seed investment this week.
what is a good product? I recently read Freud’s book. The philosophical concept of the ID, the ego and the superego that he referred to also seemed to apply to the product.
so I do "pops", just want to make it easy and fun, not to engage in the Internet that a set of complex PC. The products are simple and powerful. They seem contradictory, but you should pay attention to the unity of opposites. Ensure that the product is simple and the product function must be strong. WeChat and search engines are simple, but their functions are powerful.
also says that so far, Umano has been used primarily for user driving and movement. In addition, users can use the application while walking. Since its launch, Umano has been listening more than 7 million times. Mendiola said they have noticed that the users of the application will form a habit, always use the application at the same time every week.
voice news applications Umano
Mendiola said: "we put ads on Craigslist, then found the voice in the United States nationwide talent very much. They are willing to do their work with very little pay and record. Some people even help us record for free."
SoThree include former employees of shlf1314 Ian · Mendiola Ian Mendiola, Anton · Anton Lopyrev; Robbie Leif and pradeep · Gil Prabhdeep Gill. They develop Umano to help users consume news when they go out. They also believe that audio content can help publishers attract users and get new revenue streams through mobile platforms.
dot use >
large companies can do super ego products, small companies without ID type products, it is difficult to form word of mouth.
The quality of
article from the "entrepreneur" magazine 13 years in February related to finishing, TECH2IPO articles on the abridged.
since last year, I found it impossible to copy products from the PC side to the mobile internet.
mobile Internet users and PC end users are completely different. To this day, I can say for sure that you won’t have the chance to do it now when the PC Internet hasn’t been made. PC end of "gaoshuai rich" are also facing the same problem: if two or three years can not find the right points, must finish.
Facebook listing was how it moved, and later it bought Instagram. Tencent launched a WeChat, downloads quickly catch up with 2012. By May and June of last year, I was fully aware that the PC’s decline was like the Titanic’s entry into the water. The bow had sunk and could glide for a while, but when it really broke, it was only a flash.