The rhetoric is better in this part of the newspaper. More powerful. More articulate. More insightful and yet often more insipid.In Sports, where I spent my formative years, when you get basketball player Rasheed Wallace answering five consecutive post-game questions with nothing more than, “Both teams played hard,” it meets the low sports standard for memorable rhetoric.But politics? Well, in politics you get gems such as Clark County Commissioner David Madore talking about chickens pecking at each other and saying, “If you have ever watched that sort of behavior, it’s very motivating that we should never behave like chickens.” Now that is truly memorable rhetoric. And a good life lesson, as well.While it’s no secret that rhetoric is the linchpin of politics, I have found myself pondering the fine art of persuasion this week. And I have found myself considering how Republicans undeniably, unequivocally, unquestionably are winning the war of rhetoric.This, too, is no secret. Just look at how conservative discussion dominates talk radio. Why, in Portland — one of the most liberal cities in the country — it took a Kickstarter campaign to revive progressive talk radio and land it on a station (91.1 FM) that can’t be picked up unless you have a communications satellite strapped to your hood. Conservatives like to complain that the media is liberal — a specious argument born of a persecution complex — and yet they own (literally) the airwaves.Anyway, back to rhetoric. You see, I happened to catch a radio interview the other day on the Lars Larson Show with Allen West, a retired Army lieutenant colonel and former U.S. Representative, and I was struck by how effectively he articulated conservatism.